Toronto, ONTARIO – February 11, 2008 – Effective immediately, Joanne De Visser has joined TrojanOne as VP of Activation Strategy. With her 20 years of diverse experience, Joanne becomes the agency lead for expanding and refining TrojanOne’s digital capabilities. While serving as a senior manager at Coca-Cola Ltd., Joanne was responsible for the design and implementation of the phenomenally successful iCoke.ca interactive program. Along with her achievements in the interactive realm, Joanne managed highly successful consumer promotions, brand development, and marketing programs while working for Coke. Most recently, Joanne was a part of the Interactive Advertising Bureau. TrojanOne builds brands by engaging consumers in every aspect of their daily lives. By building ownable properties, engaging retail activations, and captivating high profile events, TrojanOne consistently delivers measurable results for such clients as Nike, Cola-Cola and BMW. Founder of the Canadian Sponsorship Forum, TrojanOne is also committed to providing impactful sponsorships and cutting edge brand activation. For more information contact: Mark Harrison ###
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