TrojanOne is proud to bring the 2006 Canadian Sponsorship Forum to the Calgary Stampede
May 29, 2006

FOR IMMEDIATE RELEASE

Toronto, ONTARIO – May 29 – After the highly successful launch of the inaugural Canadian Sponsorship Forum in November of 2005 at the CFL Grey Cup in Vancouver, TrojanOne is bringing the 2006 Forum to the Calgary Stampede this July.

From July 5-7, Canada’s sponsorship community will gather at one of this country’s leading sponsorship properties to share insights into the business of sponsorship. In 2005, the Canadian Sponsorship Forum was brought to you in partnership with the CFL and offered marketers an opportunity to go behind the scenes and witness how the Grey Cup is activated. Two hundred delegates from all over Canada and representing brands such as The Toronto Argonauts, Burger King Restaurants, TSN, BMW Group Canada, Boston Pizza, RONA, Best Buy, Astral Media, General Mills, WestJet, Universal Music, Frito Lay, Nike, TELUS, Coca-Cola Ltd., Tim Horton’s, Bell Canada, Rogers Wireless, Tennis Canada, Hockey Canada and more made the Forum an unforgettable experience.

Continuing that tradition, the 2006 Canadian Sponsorship Forum will showcase how brands bring the Calgary Exhibition and Stampede to life through exemplary sponsorship activations. Delegates will be treated to exclusive Stampede access, a private VIP rodeo experience, great western meals and more.

The 2006 Forum will focus on the artistry and innovation involved in the business of sponsorship activation. Other topics and themes to be discussed include:

• The Greatest Sponsorship Show on Earth: Calgary Stampede
• Kraft Hockeyville
• Leveraging the Power of Local Sponsorship
• The Community Investment Breakthrough         
• Broadcast to Podcast: Content Creation
• What am I selling? What are YOU buying?
• From Torino to the Till     
• Activating Naming Rights
• Big Brands in Your Backyard     
• Third & Long - The Touchdown Atlantic Saga
• Friends for Life…Building a Bond between your Sponsor and your Participants 
• Activating with a Multicultural Pallet             
• Creating Customer Value through Activation     
• Getting Your Sponsorship to Perform
• A Spirit That Knows No Boundaries            
• Sprinting to 2010: Owning the Podium Through Corporate Partnerships
• The Greatest Outdoor Show on Earth:  Activation Workshops

This year’s speaker list boasts some of Canada’s most successful and influential marketing professionals. Speakers include:

• Mark Harrison, TrojanOne
• Susan Bundy, BMO Financial Group
• Brad Gamble, McDonald’s Restaurants of Canada Ltd.
• Catherine McCleary, Calgary Exhibition & Stampede
• Blaine Kulak, Labatt Breweries Canada
• Lesley Stang, Calgary Exhibition & Stampede
• Jack Hewitt, Kraft Canada
• Andrea Wilkey, Boston Pizza International Inc.
• Dan Thompson, MacLaren Momentum
• Laurie Stretch, Provident Energy
• Peri Luel, XMC Sports & Entertainment
• Marina Cordoni, "Save us from our House"/ General Purpose Pictures
• Tim Bieber, Rip TV
• Andre Labine, Alpine Canada
• Stephane Cherpit, Just For Laughs 
• Dan Quinn, NFL Canada
• Diane Gordon, Hbc
• Hugh Wakeham, Wakeham & Associates Marketing
• Jean Gandubert, Oakville Soccer Club
• Robert Logan, Trade Centre Limited
• Chris McNally, Urban Recreation
• Eamonn O' Loghlin, CNE
• Stephen Reynolds, Yukon Quest
• David R. Barnes, American Express Canada
• Ryan Sandilands, Cirque du Soleil
• Dave Doroghy, Vancouver 2010
• Steve McCormack, Coca-Cola Ltd
• Bill Cooper, Bell Canada
• Ian McAuley, Superior Lodging Corporation
• Jeff Roach, RIOT Events + Sponsorship
• Doug Brooks, NHL Enterprises Canada
• Don Mayo, IMI International

Visit www.canadiansponsorshipforum.com for more details on speakers and registration.

TrojanOne is a leader in the Canadian marketing industry with a core expertise in building ownable properties that generate measurable results. Their business is national with operations in Vancouver, Calgary, Toronto, Montreal and Halifax. TrojanOne is highly experienced in Sports Marketing, Event Management, and Sponsorship Consultation. TrojanOne currently works with some of Canada’s top companies including Nike, Esso Imperial Oil, Coca-Cola Ltd., Direct Energy, Astral Media, Rogers, Philips, Johnson & Johnson and Hbc.

For more information contact:
Mark Harrison, President
TrojanOne
33 Bloor St. East, Suite 807
Toronto, Ontario
M4W 3T4
416-920-5191
mark.harrison@trojanone.com