Battle of the Soccer Brands

On Thursday, July 8, the Globe and Mail shared media reporter Susan Krashinsky’s investigation on the flip side of the World Cup final competition. On Sunday, the world will be in the throws of excitement as the Netherlands and Spain compete to the buzz of vuvuzelas. For sport marketers, there is the telltale battle of the stripe versus the swoosh. Krashinsky looked to TrojanOne president Mark Harrison for comment on this championship match that will pit logo against logo.

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