Bright Lights Shine on Family Channel Summer Tour

What kid wouldn’t want to be put inside the world of their favourite TV program and keep that memory forever? This summer, Astral’s Family Channel will give kids the opportunity to do just that as the Bright Lights Big Summer Tour kicks-off with a two-day launch event at Wasaga Beach, Ontario, on June 26 and June 27.

Conceptualized and activated by TrojanOne Integrated Brand Activation, the summer tour features 36 activation days at 15 different festivals, events, and attractions, many of which are sponsored by Family Channel. TrojanOne negotiated all sponsorships associated with the tour which will travel to Ontario, British Columbia and Alberta and will run until September 6. A complete list of dates for the Bright Lights Big Summer Tour is available at www.family.ca.

At each stop, the Bright Lights Big Summer Tour will feature a multi-media activity booth that will immerse kids in Family Channel programming. Using on-site green screen technology, kids will be invited by brand ambassadors to have their photo taken with cast members from some of their favourite Family shows including Wingin’ It, Suite Life on Deck and Sonny with a Chance. Participants will then be able to retrieve their picture at www.family.ca.

“This summer we will provide fans of the Family Channel the opportunity to create memories with some of their favourite stars seen on the channel.” Said Paul Cormack, Director, Consumer Marketing, Family Channel. “Leveraging some of the more recognizable characters to draw kids to the booth, families will have the opportunity to become engaged and get to know some of our newer characters and programming in a fun and individual way.”

TrojanOne has procured a structure that will support a viewing wall inside the booth, where never before seen footage including interviews, music videos and episode segments, will screen for families. “Having worked with Astral for a number of years supporting great programs like Family Kicks and Summer Chill, we’re excited to build on our relationship and have some fun with their talent through this tour,” said Imran Choudhry, Director of Consumer Engagement, TrojanOne.

Family Channel is a premium, commercial-free network offering the best in family television entertainment in six million homes across Canada. Dedicated to celebrating family life and providing a fun experience for all, Family airs a unique mix of series, movies and specials, with a large portion of programming supplied by Disney. Family Channel also offers Family OnDemand in select areas, a Subscription Video on Demand (SVOD) service that features hit Disney movies and series, top-rated Canadian series and Playhouse Disney programming, and Family OnLine, a broadband service offered to Bell TV subscribers. Visit us at www.family.ca.

Family Channel is a member of the Astral family. Astral is one of Canada’s largest media companies. It operates more than 100 of the country’s most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.