The Challenge: Create awareness of Bell’s small business services and generate sales of Bell business Internet and related products.
The Activation: Bell Business Internet Café, which was displayed at 20 tradeshows in Toronto, Ottawa, and Montreal over a three-month period. Incorporating interactive technology, the Café exposed Bell Internet products and services to potential customers and exposed immediate sales through an online component. Distribution of branded premiums and a contest for Café patrons maximized lead generation.
The Challenge: Develop a concept to activate a major sponsorship at the Calgary Stampede.
The Activation: Bell rodeoX, one of the Stampede’s biggest attractions with thousands of patrons streaming in daily to catch the shows and meet the riders. TrojanOne planned, designed and constructed the physical elements and produced the script for the professional BMX action sports demo.
The Challenge: Develop a national sampling program to build the Dasani brand and expand the water category consumer base.
The Activation: Dasani Flavours, targeting key markets in Toronto, Vancouver, and Montreal building the brand through distribution of three new flavours of Dasani Water. The activation was taken to public events, fairs, and festivals and was designed for maximum flexibility, accommodating sampling opportunities upwards of 50,000, or scaling down to smaller gatherings in more intimate settings.
The Challenge: Build a fully integrated program that provides grassroots engagement and builds the sponsor’s brand across all available marketing channels.
The Activation: The Everyday Champions program, a component of Tennis Canada’s sponsorship with the Dairy Farmers of Canada. The program leveraged the sponsor’s Everyday Champions positioning through the use of print advertising, television PSA’s, online engagement, and 180 grassroots events held across Canada.
The Challenge: Construct a brand activation program to build awareness for the INSTANT BINGO game and provide engaging consumer experiences at events across Ontario.
The Activation: OLG Let Your Bingo Out, captured the excitement of the winning moment of Bingo on videotape, providing a direct connection intended to build awareness of the product. Videos were then emailed to patrons, ensuring maximum brand awareness. Participants were also encouraged to return a redemption form to receive a free INSTANT BINGO ticket.
The Challenge: Build a grassroots program to expose Neutrogena products to the teen and young adult market.
The Activation: The One Less Stress Comedy Tour, which visited high schools across Canada. The tour took a professionally staffed, 45-minute comedy show into the schools, entertaining students while exposing a key market to the brand and providing sampling opportunities of Neutrogena product. Participating schools were also afforded the opportunity to use the tour visit as a fund-raising vehicle for their school.
The Challenge: Conceptualize a unique concept to activate Coca-Cola’s sponsorship of the FIFA U-20 World Cup tournament.
The Activation: Powerade TV, an online television network that was live for the duration of the event. TrojanOne shot and produced 111 field reports, 20 feature stories, and 42 host updates that we edited and streamed online, using content from in-field reporters in 6 Canadian cities.
The Challenge: Create a complimentary event to encourage teens and young adults to attend the Rogers Cup Canadian Tennis Championships.
The Activation: The Perfect Match concert series took up-and-coming Canadian musical acts to the Rogers Cup venue for evening shows, for the duration of the tournament. While building awareness of the Rogers brand, the concert series exposed a new and younger audience to the tennis event.