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	<title>TrojanOne</title>
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	<link>http://www.trojanone.com</link>
	<description>TrojanOne</description>
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		<title>TrojanOne Expands Team With Two New Hires, New Vice President of Strategic Partnerships and Director of Special Events</title>
		<link>http://www.trojanone.com/trojanone-expands-team-with-two-new-hires-new-vice-president-of-strategic-partnerships-and-director-of-special-events/</link>
		<comments>http://www.trojanone.com/trojanone-expands-team-with-two-new-hires-new-vice-president-of-strategic-partnerships-and-director-of-special-events/#comments</comments>
		<pubDate>Thu, 23 May 2013 22:26:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=2342</guid>
		<description><![CDATA[Toronto, May, 23, 2013 – Full-service integrated marketing agency, TrojanOne Ltd., has strengthened its growing talent pool with the introduction of Rob Nadler as Vice President, Strategic Partnerships and Julia Allen as Director of Special Events. Nadler will be responsible for overseeing agency marketing and business development and will manage strategic partnerships for client and [...]]]></description>
				<content:encoded><![CDATA[<p>Toronto, May, 23, 2013 – Full-service integrated marketing agency, TrojanOne Ltd., has strengthened its growing talent pool with the introduction of Rob Nadler as Vice President, Strategic Partnerships and Julia Allen as Director of Special Events.</p>
<p>Nadler will be responsible for overseeing agency marketing and business development and will manage strategic partnerships for client and TrojanOne properties. Allen will oversee all TrojanOne special events, taking ownership of the Canadian Sponsorship Forum, a TrojanOne operated conference offering unique to the sponsorship and marketing industry.</p>
<p>“Rob brings energy, experience, and unique perspective to our business, and we are thrilled to have him join the team. As Vice President of Strategic Partnerships, Rob will bring a tremendous amount of insight and creativity, and will be a valued strategic resource to clients,” said Mark Harrison, President and CEO of TrojanOne. “Julia is a seasoned marketing professional who has a history of establishing relationships with industry leaders and top brands. We are delighted to have Julia return to the TrojanOne team.”</p>
<p>Nadler joins TrojanOne with vast agency expertise and brings a depth of knowledge on client relations, increasing agency revenue and leading pitch teams in response to new prospects and existing clients. With more than 20 years experience, Rob joins TrojanOne from his most recent role as Vice President, Group Account Director at One Advertising (formerly Due North Communications).  Rob&#8217;s career began in 1990 as an Account Executive at Ambrose Carr Linton Kelly and from there he made his way to Franklin Dallas, Palmer Jarvis, Grey Advertising, Tourism British Columbia, Homes &amp; Lee, McNaughton Manning, Segal Communications and finally, One Advertising.</p>
<p>Allen started her marketing career as an Account Executive at Trojan Sports &amp; Event Marketing (now TrojanOne). She returns to TrojanOne with a background that encompasses strategic and dynamic marketing in both client and agency practice. Since coming full circle she has made her way from Nike Canada, Philips Electronics and spent time as a freelance marketer.</p>
<p>MEDIA CONTACT:<br />
Jessica Hanick<br />
Manager, Communications, TrojanOne<br />
jessica.hanick@trojanone.com<br />
416-355-2659</p>
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		<title>Office Manager</title>
		<link>http://www.trojanone.com/office-manager/</link>
		<comments>http://www.trojanone.com/office-manager/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 15:41:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Job Posting]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=2320</guid>
		<description><![CDATA[Duration: Full-time Compensation: TBD Location: Toronto No. Of Positions: 1 Reports to: Finance Manager &#38; CEO Application Deadline: ASAP Website: www.trojanone.com Overview Join our team and become an integral part of our organization. Manage the administrative aspects of what we do at TrojanOne from the appearance of our offices to the fielding of incoming calls, [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Duration: Full-time<br />
</strong><strong>Compensation: TBD<br />
</strong><strong>Location: Toronto<br />
</strong><strong>No. Of Positions: 1<br />
</strong><strong>Reports to: Finance Manager &amp; CEO<br />
</strong><strong>Application Deadline: ASAP<br />
</strong><strong>Website: www.trojanone.com</strong></p>
<p><strong>Overview<br />
</strong>Join our team and become an integral part of our organization. Manage the administrative aspects of what we do at TrojanOne from the appearance of our offices to the fielding of incoming calls, greeting of visitors, management of office supplies, development of internal and external communications and general assistance with everything that we do.  If you are someone who thrives on taking ownership and organizing things and people….we want you!</p>
<p><strong>Job Purpose<br />
</strong>The Office Manager is responsible for managing and coordinating office operations and ensuring it runs smoothly. The Office Manager acts as a go-to for any administrative inquiries and acts as the first point of contact for our business. This person also manages courier packages, handles administrative projects and overflow work from departments.</p>
<p><strong>Job Duties and Tasks</strong></p>
<p><strong>Reception:</strong></p>
<ul>
<li>Greet and respond to customer questions/concerns</li>
<li>Monitor access to the office by visitors</li>
<li>Answer and transfer calls appropriately on a Nortel Network phone system</li>
<li>Arrange delivery of packages with couriers; Collect and distribute parcels</li>
<li>Ordering catering and cleaning up of board rooms after meetings</li>
<li>Filling and emptying of office dishwashing machine</li>
<li>Pick up daily newspapers</li>
<li>Respond or forward inquires to the appropriate person via email, in person, or by phone</li>
<li>Facilitate and actively participate in office cleaning/organization/decor</li>
<li>Maintains office services by organizing office operations and procedures; reviewing and improving documents; assigning and monitoring clerical functions; office equipment procurement</li>
</ul>
<p><strong>Administrative:</strong></p>
<ul>
<li>Conduct web-based research and create/edit business templates</li>
<li>Compile Data Entry, Updating weekly reports and Log internal IT issues</li>
<li>Provide administrative support for various programs/projects</li>
<li>Participate and/or own internal projects</li>
<li>Attend internal meetings on a regular basis</li>
<li>Maintains office efficiency by planning and implementing strategies that will ensure smooth office operations and presentation.</li>
<li>Maintains professional and technical knowledge of systems</li>
<li>Keeps management informed by reviewing and distributing special reports and industry trends</li>
</ul>
<p><strong>Qualifications</strong></p>
<ul>
<li>Passionate about organization and efficiency</li>
<li>Minimum of 2 years of related experience</li>
<li>Strong communicator and able to think outside the box</li>
<li>Embraces accountability</li>
</ul>
<p><strong>Competencies</strong></p>
<ul>
<li><em>Written &amp; Verbal Communication:</em> Strong written and oral presentation skills. Express clearly, listen actively and understand others well in a group setting.</li>
<li><em>Commitment to Quality:</em> Ensure work is done correctly, completely, and within a set deadline. Documents must be detailed and professional.</li>
<li><em>Willingness to Learn:</em> Demonstrate a strong desire to work with and learn from a variety of different people within the organization.</li>
<li><em>Team Work:</em> Develop and maintain positive working relationship with all employees.</li>
<li><em>Computer Skills:</em> Must be proficient in using PowerPoint, Word, Excel, Internet and email (experience using Mac OS X and Keynote an asset)</li>
</ul>
<p><strong>How to Apply<br />
</strong>Send your cover letter and resume ASAP to <a href="mailto:jobs@trojanone.com">jobs@trojanone.com</a> referencing <strong>OFFICE MANAGER-TO</strong> in the subject line of your email.</p>
<p>TrojanOne is an equal opportunity employer.  Please be advised that only successful applicants will be contacted.</p>
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		<title>CFL and Sun Life Financial put the Grey Cup in fans hands</title>
		<link>http://www.trojanone.com/cfl-and-sun-life-financial-put-the-grey-cup-in-fans-hands/</link>
		<comments>http://www.trojanone.com/cfl-and-sun-life-financial-put-the-grey-cup-in-fans-hands/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 21:28:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=2231</guid>
		<description><![CDATA[Fans march by the thousands through downtown Toronto in celebration of the 100th Grey Cup]]></description>
				<content:encoded><![CDATA[<p>TORONTO, December 3, 2012 – On the day of the 100th Grey Cup, the Canadian Football League and Sun Life Financial brought fans a first in professional sports. In the spirit of the CFL and in celebration of the 100th milestone, hundreds of fans experienced the opportunity of a lifetime; to carry the Grey Cup through the streets of Toronto in the Sun Life Grey Cup Fan March. Marching alongside legendary CFL players Russ Jackson and Doug Flutie were more than 10,000 fans joining in the festivities, which included several Pep Rallies along the way.</p>
<p>As part of the 100th Grey Cup Festival, the Sun Life Grey Cup Fan March began at Varsity Stadium, the site of 30 past Grey Cups, and wound its way through the streets of Toronto, past Yonge-Dundas Square and Nathan Phillips Square before arriving at Rogers Centre and the final delivery of the Cup to the 100th Grey Cup championship game. Integrated brand activation agency TrojanOne Ltd. planned and executed the march including pre-promotion activities through partner hotels, wild postings, street teams and social and traditional media.</p>
<p>Mark Cohon, CFL Commissioner, His Excellency The Right Honourable David Johnston, Governor General of Canada, The Honourable David Onley, Lieutenant Governor of Ontario and Kevin Dougherty, President, Sun Life Financial were on site to kickoff the celebration.</p>
<p>“We are absolutely ecstatic by the number of fans who came out for the Sun Life Grey Cup Fan March and proud that we were able to deliver this unique experience to so many Canadians,” said Mark Cohon, CFL Commissioner. “We hope this becomes a new tradition for the next 100 Grey Cups.”</p>
<p>“The Grey Cup is an iconic piece of Canadian history that deserves to be shared with fans,” said Mary De Paoli, EVP Chief Marketing Officer and Public &amp; Corporate Affairs. “We were thrilled to have our brand associated with such a fine new tradition.”</p>
<p>The CFL partnered with Sun Life and TSN in promotion of the March, with Cabral “Cabbie” Richards of TSN acting as host throughout the five-kilmometre route.</p>
<p>Thousands of spectators looked on as the March gained momentum and mass as it made its way towards Rogers Centre. As part of the event, the Grey Cup joined more than 300 employees at Sun Life’s global headquarters where a $5 million donation towards diabetes prevention, research and education was made to the University Health Network (UHN) by Sun Life.</p>
]]></content:encoded>
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		<title>TrojanOne Takes Home Honours at EventTech Awards</title>
		<link>http://www.trojanone.com/trojanone-takes-home-honours-at-eventtech-awards/</link>
		<comments>http://www.trojanone.com/trojanone-takes-home-honours-at-eventtech-awards/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 18:06:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=2222</guid>
		<description><![CDATA[TORONTO, Nov. 19, 2012 – TrojanOne Ltd, an integrated brand activation agency, was named winner of the &#8220;Best Event Website/Microsite&#8221; category at the Event Marketer EventTech awards in New York City on November 13, 2012 for their work on the High School Grand Prix. TrojanOne is the first-ever Canadian winner at the Event Marketer Event [...]]]></description>
				<content:encoded><![CDATA[<p>TORONTO, Nov. 19, 2012 – TrojanOne Ltd, an integrated brand activation agency, was named winner of the &#8220;Best Event Website/Microsite&#8221; category at the Event Marketer EventTech awards in New York City on November 13, 2012 for their work on the High School Grand Prix. TrojanOne is the first-ever Canadian winner at the Event Marketer Event Technology Awards.</p>
<p>&#8220;This award is a testament to the hard work and dedication of our digital team,&#8221; said Mark Harrison, President, TrojanOne. &#8220;We are honoured to have been selected and I could not be more proud of this achievement.&#8221;</p>
<p>The High School Grand Prix is the first Canadian invitational track and field meet for high school students, and held its inaugural season May 10-13, 2012. School Sport Canada (SSC) as a supporting partner. TrojanOne planned and executed all elements of the event, including the design and development of the event microsite. (<a title="Nike High School Grand Prix" href="http://www.highschoolgrandprix.ca" target="_blank">www.highschoolgrandprix.ca</a>). The 2013 High School Grand Prix will be held on May 9-12, 2013.</p>
]]></content:encoded>
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		<title>Love Football? Volunteer Opportunity</title>
		<link>http://www.trojanone.com/love-football-great-volunteer-opportunity-3/</link>
		<comments>http://www.trojanone.com/love-football-great-volunteer-opportunity-3/#comments</comments>
		<pubDate>Tue, 06 Nov 2012 20:11:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=2180</guid>
		<description><![CDATA[What YOU Could be Doing: - Pump up and engage with excited CFL fans - Set up and teardown - Face Painting What YOU Will Receive: - Official Grey Cup swag! - Complimentary lunch! - A unique insider experience of the a 100th Grey Cup festivities! - Amazing networking opportunities &#160; Gain amazing experience by volunteering at an official [...]]]></description>
				<content:encoded><![CDATA[<p><strong>What YOU Could be Doing:</strong><br />
- Pump up and engage with excited CFL fans<br />
- Set up and teardown<br />
- Face Painting</p>
<p><strong>What YOU Will Receive:</strong><br />
- Official Grey Cup swag!<br />
- Complimentary lunch!<br />
- A unique insider experience of the a 100th Grey Cup festivities!<br />
- Amazing networking opportunities</p>
<p>&nbsp;</p>
<p>Gain amazing experience by volunteering at an official 100th Grey Cup event in Downtown Toronto on Sunday Nov. 25th from noon &#8211; 4:30pm</p>
<p>To Apply: Send in a photo along with a short reason why reason YOU should be chosen for this amazing opportunity!  Please send to jobs@trojanone.com, with the words ‘Grey Cup’ in the Subject line. Deadline Nov 9th.</p>
]]></content:encoded>
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		<title>PHP Developer, Digital Services</title>
		<link>http://www.trojanone.com/php-developer-digital-services/</link>
		<comments>http://www.trojanone.com/php-developer-digital-services/#comments</comments>
		<pubDate>Tue, 16 Oct 2012 20:12:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Job Posting]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=2136</guid>
		<description><![CDATA[The PHP Developer, Digital Services has a passion for web development technology and is a skilled problem-solver of  complex development challenges. Creates maintainable, reliable, and secure code for projects under tight deadlines. With at least three years of applicable experience, they thrive on getting things done and making websites come to life. WHAT DO THEY [...]]]></description>
				<content:encoded><![CDATA[<p>The PHP Developer, Digital Services has a passion for web development technology and is a skilled problem-solver of  complex development challenges. Creates maintainable, reliable, and secure code for projects under tight deadlines. With at least three years of applicable experience, they thrive on getting things done and making websites come to life.</p>
<p><strong>WHAT DO THEY ACTUALLY DO?</strong></p>
<ul>
<li>Use exceptional programming abilities to develop websites, mobile, and Facebook applications.</li>
<li>Strong understanding of development best practices and experience writing code either from scratch or by adapting existing web software and graphics to meet business requirements.</li>
<li>Experience testing websites and identifying any technical problems across platforms and browsers.</li>
<li>Skilled at debugging production issues and willingness to develop creative solutions to programming challenges.</li>
<li>Experience configuring websites for mobile viewing and uploading sites onto a server and registering it with different browsers.</li>
<li>Strong understanding of proper website/application structure.</li>
<li>Knowledge of Adobe Photoshop an asset.</li>
<li>Concept Development: Perform research as required. Assist Digital Services Team with ideation and concept development. Bring forward thinking strategies to every plan.</li>
<li>Client Management:  Respond to client requests in a timely (and delightful!) manner.</li>
<li>People Management<em>:</em> Collaborate with the Digital Services Team and members of the TrojanOne Account Team, Social Team, Studio, and/or Field Marketing to execute project requirements.</li>
<li>Business Development<em>:</em> Develop network of industry contacts through research and attending networking events.</li>
<li>Business Management<em>:</em> Understand and apply annual business plans and monthly goals and objectives to daily work.</li>
</ul>
<p><strong>QUALIFICATIONS</strong></p>
<ul>
<li>3+ years PHP, MySQL, Java script experience</li>
<li>Knowledge of and experience with jQuery required</li>
<li>Expertise with Facebook API’s, mobile app development</li>
<li>Strong understanding of responsive design</li>
<li>Adept in web analytics and SEO best practices</li>
<li>Exceptional attention to detail</li>
<li>Proven web development portfolio</li>
<li>Strong team player; able to collaborate in fast-paced team environment</li>
</ul>
<p><strong>INTERESTED?</strong></p>
<p>Send a resume and cover letter noting your favourite campaign and salary expectations to <a href="mailto:resumes@trojanone.com">resumes@trojanone.com</a>. Only successful applicants will be contacted.</p>
]]></content:encoded>
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		<title>Ipsos Reid and TrojanOne Study Identifies Drivers Behind Consumer Connection to Sponsorship Properties</title>
		<link>http://www.trojanone.com/ipsos-reid-and-trojanone-study-identifies-drivers-behind-consumer-connection-to-sponsorship-properties/</link>
		<comments>http://www.trojanone.com/ipsos-reid-and-trojanone-study-identifies-drivers-behind-consumer-connection-to-sponsorship-properties/#comments</comments>
		<pubDate>Wed, 08 Aug 2012 14:59:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Canada's most valuable property]]></category>
		<category><![CDATA[Canadian Cancer Society]]></category>
		<category><![CDATA[Consumer Connection]]></category>
		<category><![CDATA[Ipsos Reid]]></category>
		<category><![CDATA[Relay for Life]]></category>
		<category><![CDATA[Sponsorship Properties]]></category>
		<category><![CDATA[Trojanone]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=2083</guid>
		<description><![CDATA[Canadian Cancer Society and Relay For Life named Canada’s Most Valuable Property Ipsos Reid and TrojanOne have released the results of ‘Canada’s Most Valuable Property,’ a first of its kind study designed to measure consumers’ affinity and connection with a property and its impact on sponsorship. The research highlighted seven key drivers that make a [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Canadian Cancer Society and Relay For Life named Canada’s Most Valuable Property</strong></p>
<p>Ipsos Reid and TrojanOne have released the results of ‘Canada’s Most Valuable Property,’ a first of its kind study designed to measure consumers’ affinity and connection with a property and its impact on sponsorship. The research highlighted seven key drivers that make a property valuable to Canadians and identified the Canadian Cancer Society and its signature fundraising event, <em>Relay For Life</em>, as Canada’s ‘MVP.’</p>
<p>To measure the ability of a sponsorship property to create an emotional connection between Canadians and the property’s sponsors, the Most Valuable Property study evaluated 100 properties through a survey of 1,016 Canadian consumers. In the context of the MVP study, a property is defined as the sponsorship rights holder, i.e. the entity that seeks sponsorship. The study created a ‘value index’ designed to pick up impact on sales, shared goodwill equity and enhanced image.</p>
<p>Through an analysis of the data, seven key drivers of consumer sponsorship equity were identified as follows, in descending order of importance:</p>
<ol>
<li>Personal Involvement – connecting to the property on a personal level.  It may have touched them in some way, improved their lives or led them to change behavior.</li>
<li>Creating the Moment – adding enjoyment and passion to their lives, helping Canadians create lasting memories, connect with others.</li>
<li>Impact on the Cause – trusting the property to use their contributions of money, time and energy to have a real impact on making their community, or the world, a better place.</li>
<li>Sponsor Fit – seeing a clear and logical fit between a property and sponsors who are true champions for the property, who ensure that it happens and that Canadians have access.</li>
<li>Responsible Management – a property has the appropriate governance and is not overly commercial.</li>
<li>Heritage – the property has a solid history and promising future.  It helps define what it is to be Canadian.</li>
<li>Uniqueness – Is the only organization/event that does what it does.</li>
</ol>
<p>“There are hard measures available – attendance, viewership, awareness,” said Jordan Levitin, Senior Vice President, Ipsos Reid. “But the industry has been asking for a measure of the ‘emotional’ connection that sponsors need to understand if they are truly connecting with their target audience through the sponsorship – if they are sharing some of the love consumers feel for the property”.</p>
<p>Both the Canadian Cancer Society and their pan-Canadian fund-raising event, <em>Relay For Life</em>, gained the top ranked ‘MVP’ status by achieving strong scores across 6 of the 7 key drivers of value.</p>
<p>“If you subscribe to the notion that sponsorship is the borrowing of equity and that the equity value is determined by consumers, stakeholders, employees and media, then the importance to our industry of this type of study cannot be overstated,” said Mark Harrison, President, TrojanOne. “Identifying the key drivers of equity has implications for all stakeholders in the sponsorship world.”</p>
<p>A detailed MVP Report will be available for purchase by contacting Jordan Levitin, Ipsos Reid (416-572-4455, <a href="mailto:jordan.levitin@ipsos.com">jordan.levitin@ipsos.com</a>) or Norm O’Reilly, TrojanOne (613-240-7577, <a href="mailto:norm.oreilly@trojanone.com">norm.oreilly@trojanone.com</a>).</p>
<p><strong>About TrojanOne Ltd.</strong></p>
<p>TrojanOne is an entrepreneurial marketing agency, working with blue chip corporations to create and deliver brand experiences, and with sport, cause and entertainment properties to identify their value proposition and maximize their business potential. TrojanOne also owns and executes proprietary events. For more information, visit <a href="http://www.trojanone.com">www.trojanone.com</a></p>
<p><strong>About Ipsos Reid</strong></p>
<p>Ipsos Reid is Canada&#8217;s market intelligence leader and the country&#8217;s leading provider of public opinion research. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid&#8217;s Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada—all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group. To learn more, visit <a href="http://www.ipsos.ca/">www.ipsos.ca</a>.</p>
<p><strong>Contact:</strong></p>
<p>Laura Connor<br />
TrojanOne<br />
P: 416-355-2659<br />
E: <a href="mailto:laura.connor@trojanone.com">laura.connor@trojanone.com</a></p>
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		<title>Dave &amp; Buster’s teams up with TrojanOne to Launch its ‘Summer of Games 2012’</title>
		<link>http://www.trojanone.com/dave-busters-teams-up-with-trojanone-to-launch-its-summer-of-games-2012/</link>
		<comments>http://www.trojanone.com/dave-busters-teams-up-with-trojanone-to-launch-its-summer-of-games-2012/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 20:02:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=2057</guid>
		<description><![CDATA[TrojanOne has announced it is working with Dave &#38; Buster’s for its Summer of Games promotion – putting two models in each Dave &#38; Buster’s for three weekends in addition to also executing the PR for the promotion. Dave &#38; Buster’s launch of Summer of Games 2012 introduces the most new games in the company’s [...]]]></description>
				<content:encoded><![CDATA[<p>TrojanOne has announced it is working with Dave &amp; Buster’s for its Summer of Games promotion – putting two models in each Dave &amp; Buster’s for three weekends in addition to also executing the PR for the promotion.</p>
<p>Dave &amp; Buster’s launch of Summer of Games 2012 introduces the most new games in the company’s history.  Each location will add 10 new games to the one-of-a-kind dining and entertainment experience.  From June 15 – July 1, Dave &amp; Buster’s will be giving guests two free plays on three of the newest games with any PowerCard purchase that day.  The three games included in the promotion are Dirty Drivin’ (a combat racing game), Speed of Light (a game that tests players’ speed and reflexes) and Quad Air Hockey (a four-person version of the classic game).</p>
<p>“The newest games are now in our Midway.  We’re going to let you play three of them for free – twice,“ said Sean Gleason, Senior Vice President of Marketing of Dave &amp; Buster’s. “And that’s just the beginning.”</p>
<p>To kick off the summer, every Friday and Saturday night through July 1, the girls from the Dave &amp; Buster’s Game Crew will be at every location to treat guests to free games, and hand out promotional prizes.</p>
<p>For more information about the company and ‘Summer of Games 2012’ launch, visit <a href="http://www.daveandbusters.com">http://www.daveandbusters.com</a>.</p>
<p><strong>About Dave &amp; Buster’s </strong></p>
<p>Dave &amp; Buster’s was founded in 1982 and is headquartered in Dallas, Texas.  Dave &amp; Buster’s operates 59 high-volume restaurant/entertainment complexes throughout North America that offer a food-and fun-filled experience to adults and families.  Each Dave &amp; Buster’s offers an impressive selection of high-quality food and beverage items, combined with the latest games and attractions.  Guests can play state-of-the-art simulators and games of skill they can’t play anywhere else, as well as billiards and shuffleboard.  <a href="http://www.daveandbusters.com">http://www.daveandbusters.com</a>.</p>
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		<title>TrojanOne Partners with Canadian Football Hall of Fame and Museum</title>
		<link>http://www.trojanone.com/trojanone-partners-with-canadian-football-hall-of-fame-and-museum/</link>
		<comments>http://www.trojanone.com/trojanone-partners-with-canadian-football-hall-of-fame-and-museum/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:22:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.trojanone.com/?p=1934</guid>
		<description><![CDATA[The Canadian Football Hall of Fame and Museum and integrated marketing agency TrojanOne have decided to play ball together, teaming up in a partnership that promises to shape a bright future guaranteed to engage new and seasoned fans of the Canadian brand of football. “We’re very pleased to be partnering with TrojanOne to create a [...]]]></description>
				<content:encoded><![CDATA[<p>The Canadian Football Hall of Fame and Museum and integrated marketing agency TrojanOne have decided to play ball together, teaming up in a partnership that promises to shape a bright future guaranteed to engage new and seasoned fans of the Canadian brand of football.</p>
<p>“We’re very pleased to be partnering with TrojanOne to create a number of new programs and events for the Canadian Football Hall of Fame and Museum. These programs will complement recent initiatives to bring the Hall to the fans and the fans to the Hall. If you’ll pardon the football vernacular, we see this as valuable yardage gained in moving towards and achieving our strategic goal of transforming the Canadian Football Hall of Fame and Museum into one of the must-visit attractions in Canada,” said Mark DeNobile, Executive Director, Canadian Football Hall of Fame and Museum.</p>
<p>“This partnership brings a great opportunity to develop new properties around the Canadian Football Hall of Fame and Museum and develop new revenue streams to help market one of Canada’s great historical treasures and cultural attractions,” commented Mark Harrison, President, TrojanOne. “Everybody wins.”</p>
<p>The Canadian Football Hall of Fame and Museum welcomes thousands of visitors per year, but plans are in the works to increase attendance significantly by activating around the Museum and developing an outreach property to take the show on the road and create greater awareness.</p>
<p>As a key component of the partnership, TrojanOne affiliate T1 Partnership Marketing will lead the marketing and development of corporate partnerships for current and new Canadian Football Hall of Fame and Museum properties. Other plans are for TrojanOne to develop events such as memorabilia shows and exhibits, such as Grey Cup Festival event, and the Hall’s 50th Anniversary in 2013.</p>
<p><strong>About the Canadian Football Hall of Fame and Museum</strong></p>
<p>There are currently 258 members enshrined in the Hall’s Zone of Champions, the bust of each member on display a testament to their contributions to the game of Football. The Canadian Football Hall of Fame and Museum operates as a non-profit registered charity. Located in Hamilton, Ontario since 1963, and in its current location next to Hamilton City Hall since 1972, the Hall is home to more than 30,000 Canadian football artifacts, ranging equipment and trophies to photos and videos. It’s open to the public year round. For more information, visit:<a href="http://www.cfhof.ca/">www.cfhof.ca</a></p>
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		<title>Nike High School Grand Prix: The Ultimate High School Track &amp; Field Challenge</title>
		<link>http://www.trojanone.com/nike-high-school-grand-prix-the-ultimate-high-school-track-field-challenge/</link>
		<comments>http://www.trojanone.com/nike-high-school-grand-prix-the-ultimate-high-school-track-field-challenge/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 17:26:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://trojanone.com/?p=1903</guid>
		<description><![CDATA[For Canadian high school track and field athletes, hard work and training is about to pay off! In May 2012, 312 young athletes will bring their best to Toronto, to compete in the Nike High School Grand Prix.  On February 6, 2012, School Sport Canada – in a joint venture with integrated marketing agency TrojanOne [...]]]></description>
				<content:encoded><![CDATA[<p>For Canadian high school track and field athletes, hard work and training is about to pay off! In May 2012, 312 young athletes will bring their best to Toronto, to compete in the Nike High School Grand Prix.  On February 6, 2012, <a href="http://www.schoolsport.ca/">School Sport Canada</a> – in a joint venture with integrated marketing agency <a href="http://trojanone.com">TrojanOne</a> – teamed up with event sponsor <a href="http://www.nike.com/nikeos/p/nike/en_CA/">Nike Canada </a>and Canadian Olympic hurdlers <a href="http://perditafelicien.com/">Perdita Felicien</a>, <a href="http://bit.ly/waJWMy">Phylicia George</a> and <a href="http://www.gopriscilla.com/">Priscilla Lopes-Schliep</a>, to announce the launch of the first-ever Canadian high school invitational track and field competition.</p>
<p><a href="http://trojanone.com/wp-content/uploads/2012/02/Track-Athletes.jpg-copy.jpg"><img class="alignright size-medium wp-image-1905" title="Track Athletes.jpg copy" src="http://trojanone.com/wp-content/uploads/2012/02/Track-Athletes.jpg-copy-300x233.jpg" alt="" width="300" height="233" /></a>“Working with School Sport Canada and Nike to bring the Nike High School Grand Prix to life has been an exciting process,” said Mark Harrison, president, TrojanOne. “When we came to Nike and School Sport Canada with the event, we could all immediately see that this was an unique way to bring high school athletes together. The Nike High School Grand Prix will be a premier, once-in-a-lifetime track and field experience for all participants that we hope will create lasting memories.”</p>
<p>Uniting high school athletes from across Canada in a celebration of sport, culture and team pride, the objective of this initiative is to inspire excellence in high school athletes, while bringing together students, coaches, teachers, families and friends to celebrate track and field as a sport. Student athletes will be immersed in an environment in which they can develop new skills, while making new friends and experiencing the pinnacle in Canadian track and field athletics.</p>
<p><a href="http://trojanone.com/wp-content/uploads/2012/02/Group.jpg"><img class="alignleft size-medium wp-image-1906" title="Group" src="http://trojanone.com/wp-content/uploads/2012/02/Group-300x200.jpg" alt="" width="300" height="200" /></a>With 200,000 high school track and field athletes across Canada, Nike High School Grand Prix will unite 312 high school-level athletes, representing 24 teams – 12 male and 12 female – from 12 provinces/territories.  It will consist of a 10-event track and field competition, including 100m, 200m, 400m, 800m, 1500m race, 110m hurdles (boys), 100m hurdles (girls), long jump, high jump, shot put and the 4x100m cross provincial relay.</p>
<p>Although the competition itself will take place on May 12, the experience is one that will last the entire weekend with athletes participating in numerous social and educational events including seminars, keynote speakers and tours of Toronto, the hosting city.  The Nike High School Grand Prix competition will take place May 11 – 13, 2012 at the <a href="http://bit.ly/z4HYlh">University of Toronto’s Varsity Centre</a>.</p>
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