OLG Presents Music in Summer 2010

Its return sets the stage for nearly 200 community events across Ontario

Ontario Lottery and Gaming Corporation (OLG) returns this year with the OLG Presents Music Sponsorship Program, launching at Luminato in Toronto, on June 12th. The 2010 program, created and activated by TrojanOne, will travel to 21 sponsored music festivals and events throughout the province of Ontario.

“By supporting community based events and initiatives, OLG is helping to build strong communities,” said Rob Moore, senior vice president, marketing, communications & stakeholder relations at OLG. “Providing this support ties into OLG’s purpose of making life better for Ontarians and providing tangible support in host communities.”

OLG actively sponsors nearly 200 community events across Ontario, including the OLG Presents Music program. The full event schedule is available on olg.ca

Entering its third year of working with OLG, TrojanOne anticipates another fantastic summer of building one of Ontario’s best-known brands. “TrojanOne is excited to be part of another eventful summer of working with OLG and spreading the word about these great community support initiatives, while creating a memorable experience for consumers.” said Imran Choudhry, director, consumer engagement, TrojanOne.

With the vision of integrating technology to engage festival attendees about the various ways that OLG benefits communities, TrojanOne transitioned the popular “OLG in your Community. Did you Know?”  trivia game to an interactive digital platform.  Consumers over the age of 19 will be engaged by Brand Ambassadors to visit the OLG tent where they can play to win prizes by answering pre-recorded trivia questions, administered by OLG employees, via a touch screen television.

About OLG
OLG is a provincial agency responsible for province-wide lottery games and gaming facilities. Since 1975, OLG lotteries, Casinos, Slots, and Resort Casinos have generated more than $32 billion for the benefit of the Province of Ontario. Gaming proceeds support Ontario’s hospitals, amateur sport, recreational and cultural activities, communities, provincial priority programs such as health care and education, and local and provincial charities and non-profit organizations through the Ontario Trillium Foundation.

About TrojanOne
TrojanOne knows that passions stir consumers. Based on clear objectives, the TrojanOne methodology strategically connects and implements the best channels to engage consumers with brands on a meaningful level. We call our offering Integrated Brand Activation, which includes services in marketing, sponsorship consulting, promotional and retail activation, creative and digital development, event management and experiential marketing. Through its development of events like the Canadian Sponsorship Forum, TrojanOne is respected as an industry leader.

For more information or comment, please contact:
Imran Choudhry
Director, Consumer Engagement, TrojanOne
Phone: 416.355.2664
Email: imran.choudhry@trojanone.com