Battle of the Soccer Brands
On Thursday, July 8, the Globe and Mail shared media reporter Susan Krashinsky’s investigation on the flip side of the World Cup final competition. On Sunday, the world will be in the throws of excitement
Life-Size Colour-Shifting Car Spins Its...
Mattel Travels Across Canada on the Hot Wheels® Colour Shifters Road Trip
Mattel’s life-size Hot Wheels® Colour ShiftersTM vehicle is making its way across Canada
Bright Lights Shine on Family Channel...
What kid wouldn’t want to be put inside the world of their favourite TV program and keep that memory forever? This summer, Astral’s Family Channel will give kids the opportunity to do just that
OLG Presents Music in Summer 2010
Its return sets the stage for nearly 200 community events across Ontario
Ontario Lottery and Gaming Corporation (OLG) returns this year with the OLG Presents Music Sponsorship
Meet Our Newest Leaders
It is with great pleasure that I introduce you to our newest leaders at TrojanOne. In support of recent new business wins, we have recruited three senior industry stars, Honor McLachlin, Tara Petch
Swiss Chalet® Celebrates Signature...
Canadians now have another reason to enjoy Swiss Chalet’s famous dipping sauce with the brand’s new Dip ‘n Win promotion. Supported by agencies TrojanOne, BBDO and Thindata 1:1, the promotion
TrojanOne Talks Sport Marketing at...
The Canadian Sport Tourism Alliance (CSTA) held its annual Sport Events Congress from April 21st to 23rd at the Doubletree by Hilton – Toronto Airport in Toronto. As Canada’s
Editorial by TrojanOne President in JoS
TrojanOne president Mark Harrison is featured in the December 2009 issue of Journal of Sponsorship (JoS), the leading professional journal focusing on sponsorship and experiential marketing, for sponsors,
Experiential Refined with TrojanOne...
TrojanOne has wrapped up a strong fall with Porter Airlines. Creating the focal point of three experiential marketing campaigns, TrojanOne unleashed
Gibson’s Finest Fan Competition
This year I had the privilege of working with our clients at Gibson’s Finest Canadian Whisky. As part of Gibson’s Finest Canadian Football League sponsorship, which includes, the CFL Player Awards,
