To compliment our robust Integrated Brand Activation experience, TrojanOne introduced its Consulting Group in 2007. The Consulting Group has since worked with more than 40 corporate and property clients, and has developed a reputation for its unparalleled sponsorship expertise and strategic insight. The Consulting Group’s passion is helping properties uncover their equity, and set the path to leverage their equity to move from their current to their optimal state.
What does the Consulting Group do?
The Consulting Group has built its success on business planning, marketing, and sponsorship. We provide our clients with solutions and informed recommendations for their business, marketing and sponsorship challenges. Our team of experienced and highly trained consultants and analysts are renowned for their knowledge, creativity and high quality performance. Our objective is to leave your organization in a better place than when we started and to get our clients promoted.
How does the Consulting Group undertake its work?
The Trojan180 is TrojanOne’s proven proprietary business tool that focuses our efforts on developing solutions that align with the client’s needs based on a reliable and research- and insight-informed process that provides measurable recommendations and strategies. We dig deeply into assets, competitors, industry-based opportunities, brands and comparable organizations to provide our clients with a competitive advantage in their ever-changing markets.
Who does the Consulting Group work for?
The TrojanOne Consulting Group has used the Trojan180 approach in a variety of settings to date including creating unique sponsorship offerings, conducting property valuations, developing customized marketing and event plans, building properties, prospecting, and creating revenue generation strategies for both corporate and property clients.
The Consulting Group has a client roster that is largely made up of corporations, sport properties, events, cause properties, associations, arts & entertainment properties and business research insights. We are currently expanding our work into tourism marketing, sponsorship evaluation and owned property development, as well as moving into the United States.
Client:Canadian Breast Cancer Foundation
Practice Area:Sponsorship (property valuation, audit and strategy)
TrojanOne worked with CBCF to increase the value of their flagship fundraising property.
Client:Canadian Tire Hockey School
Practice Area:Strategy (ownable property/event development)
TrojanOne worked with Canadian Tire to develop an ownable property that resonated with their target market
Client:Boys and Girls Clubs of Canada (BGCC)
Practice Area:Revenue (fundraising strategy), Strategy (business planning, ownable property/event development), Sponsorship (sponsorship strategy)
TrojanOne worked with BGCC to develop a national flagship fundraising event.
Driven by passionate industry leaders with a combined 50+ years of experience, one of our most valuable resources is our team of innovative strategic thinkers with a diverse portfolio of educational and professional experience.
Scouts Canada Plays with Hot Wheels. See More
TrojanOne Partners with Canadian Football Hall of Fame and Museum. See More
Products, Conferences and Events
Canadian Sponsorship Landscape Study (CSLS) – Provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry. See More
Canadian Sponsorship Forum (CSF) – Canada’s premier sponsorship marketing conference showcasing best-in-class sponsorship stories from across the nation. See More