Swiss Chalet® Celebrates Signature Sauce with Dip ‘N Win™ Promotion

Canadians now have another reason to enjoy Swiss Chalet’s famous dipping sauce with the brand’s new Dip ‘n Win promotion.  Supported by agencies TrojanOne, BBDO and Thindata 1:1, the promotion will see every guest who orders an entrée with a Chalet Sauce “peel and reveal” specially-marked Dip ‘n Win sauce cups for a chance to win one of thousands of prizes. From May 3 to June 27 (or until supplies last), all channels are participating in the promotion, including Dining Room, Take Out, Delivery & Drive Thru.

“Whether they love to dip, drench, pour or sip, Canadians are passionate about Swiss Chalet’s famous Chalet Sauce,” said Dave Minnett, president, Swiss Chalet. “Dip ‘n Win is a great way for us to bring that passion to life with an engaging promotion that Guests can get excited about.”

Pouring for Prizing
With two cup sizes available, approximately 1 in 10 Dip ‘n Win cups is a winner. TrojanOne worked with Swiss Chalet on key projects including partnership solicitation for prizing and management of partner relationships for contest fulfillment. Partners include Dell Canada Inc., Mazda Canada Inc. and Orlando/Orange County Convention & Visitors Bureau Inc., among others.

“Swiss Chalet’s Dip n’ Win promotion is a natural fit for Dell,” said Tara Lemieux, consumer marketing senior manager at Dell Canada, which is providing 75 notebooks with Intel Core i3 processors as prizing. “This partnership provides Dell the opportunity to speak directly to one of our key markets; families with young children. Dell’s products encourage family time together and we feel proud to partner with a brand known for promoting the same thing.”

“What an amazing opportunity for Mazda to be a part of Swiss Chalet’s first-ever Dip ‘n Win promotion,” said Domenic Santucci, manager, marketing communications at Mazda Canada Inc. “Our participation in the promotion is making excellent strides in raising awareness of the MAZDA5.”

“The Orlando Convention & Visitors Bureau is thrilled to partner with Swiss Chalet for this spring’s Dip ‘n Win promotion,” said Paul Beirnes, director of strategic alliances.  “Vision and discussions for this partnership began over three years ago, and have evolved into this extremely exciting promotion that we all hope will become a celebrated annual tradition. Nearly 1 million Canadians visit Orlando annually, more than any other country, and this partnership with Swiss Chalet provides yet another way to maintain top of mind awareness among Canadians as they consider their next family vacation destination.”

For the Love of the Sauce
The promotion is being supported with in-Restaurant POP materials, e-blasts to Swiss Chalet’s Rotisserie Email database and a contest website at www.dipnwin.com, in addition to PR support from Edelman and an extensive social media campaign. New national radio, television and online ads developed by BBDO also celebrate the promotion and Canadians’ love for the sauce.

Double Dipping into Online Engagement
Swiss Chalet, in collaboration with Thindata 1:1, has also built out an extensive social media strategy for the campaign that gives customers the chance to interact with the brand.

In a unique twist on the contest, Swiss Chalet is offering Guests a second chance to win. Every non-winning label will prompt a visit to www.dipnwin.com where website visitors will have a daily chance to win Swiss Chalet for a Year (approximate retail value $750). By playing interactive games on the site such as “The Big Dipper” or by uploading a video tribute to the beloved Chalet Sauce via YouTube, visitors can earn even more entries into the daily contest.

“Social media has given many leading brands a voice within the online space, and Swiss Chalet is taking real steps to sustain lasting relationships with the people who matter most – their Guests,” says Ian Giles, ThinData 1:1’s V.P. strategic services.  “As prizes and chances to win will be awarded daily, Swiss Chalet will be keeping the conversation alive by encouraging discussion in relevant online communities. Their end goal, for which Swiss Chalet has already seen great traction, is to strengthen relationships with their Guests.”

About Swiss Chalet
Swiss Chalet has 195 restaurants nationwide and serves 36 million Canadians each year. Swiss Chalet is a division of Cara Operations Limited, Canada’s leading branded restaurant and airline services organization. The company is 125 years old and operates some of the most recognized brands in the country, including Swiss Chalet Rotisserie & Grill® , Milestone’s Grill and Bar® , Montana’s® , Kelsey’s Neighbourhood Bar & Grill® , Harvey’s® , Coza! Tuscan Grill® and Cara Airline Solutions® .

Visit www.dipnwin.com for contest rules and regulations, prizing information and odds of winning.