TrojanOne Appoints New Vice President, Consumer Engagement

Imran Choudhry has been appointed as vice president, consumer engagement at TrojanOne Ltd. Prior to assuming this most recent title, Choudhry – also a shareholder within the organization – held the position of director, consumer engagement at TrojanOne, leading several of the team’s award-winning programs, including the most recent Gold win at the 2011 PROMO! Awards for the agency’s work with client Mattel and the Hot Wheels® Colour Shifters™ Road Trip campaign.

“I am filled with pride to provide him with this promotion and also an equity stake in our organization,” said Mark Harrison, TrojanOne president.

Since joining the organization in 2002 as a lead brand activator, Choudhry has contributed enormously to the growth of the agency’s business across all areas.

“If you believe actions are more powerful than words,” said Harrison, “then you will understand when I say that Imran is one of the most powerful forces behind any success we have had at TrojanOne for the last several years.”

A specialist in building integrated brand campaigns to engage consumers through sponsorships, events, experiential and grassroots programs, digital and retail promotions, Choudhry is known for his expertise in forging meaningful relationships with clients. Over the years, his meticulous attention to detail has allowed him to work seamlessly alongside, and drive success for, a long list of blue chip brands, including Nike, BMW, OLG, Mattel, Imperial Oil and Astral Media.

“I have had the opportunity to work with some really intelligent people over the years.  Much of the success we’ve experienced is due to the collaborative effort of those individuals I’ve worked alongside,” said Choudhry. “It’s an exciting time to be working at TrojanOne. The company continues to experience incredible growth and I’m excited to continue having a part in it.”

As part of TrojanOne’s continued growth, several other staff members have also been promoted from within. Three new senior coordinators have been appointed on the consumer engagement team – Ben McConnachie, who made the move last year from consulting to consumer engagement; David Angus, a key player in TrojanOne’s Canadian Tire Hockey School program; and Rosanne Leung, who most recently worked alongside ParticipACTION and VISA in order to successfully launch Sports Day in Canada this past September.

Additionally, Stephanie Yeh has been promoted to accounting supervisor, finance; and Chris Fairhurst has been appointed as manager, development, digital services.