The Canadian Football Hall of Fame and Museum and integrated marketing agency TrojanOne have decided to play ball together, teaming up in a partnership that promises to shape a bright future guaranteed to engage new and seasoned fans of the Canadian brand of football.
“We’re very pleased to be partnering with TrojanOne to create a number of new programs and events for the Canadian Football Hall of Fame and Museum. These programs will complement recent initiatives to bring the Hall to the fans and the fans to the Hall. If you’ll pardon the football vernacular, we see this as valuable yardage gained in moving towards and achieving our strategic goal of transforming the Canadian Football Hall of Fame and Museum into one of the must-visit attractions in Canada,” said Mark DeNobile, Executive Director, Canadian Football Hall of Fame and Museum.
“This partnership brings a great opportunity to develop new properties around the Canadian Football Hall of Fame and Museum and develop new revenue streams to help market one of Canada’s great historical treasures and cultural attractions,” commented Mark Harrison, President, TrojanOne. “Everybody wins.”
The Canadian Football Hall of Fame and Museum welcomes thousands of visitors per year, but plans are in the works to increase attendance significantly by activating around the Museum and developing an outreach property to take the show on the road and create greater awareness.
As a key component of the partnership, TrojanOne affiliate T1 Partnership Marketing will lead the marketing and development of corporate partnerships for current and new Canadian Football Hall of Fame and Museum properties. Other plans are for TrojanOne to develop events such as memorabilia shows and exhibits, such as Grey Cup Festival event, and the Hall’s 50th Anniversary in 2013.
About the Canadian Football Hall of Fame and Museum
There are currently 258 members enshrined in the Hall’s Zone of Champions, the bust of each member on display a testament to their contributions to the game of Football. The Canadian Football Hall of Fame and Museum operates as a non-profit registered charity. Located in Hamilton, Ontario since 1963, and in its current location next to Hamilton City Hall since 1972, the Hall is home to more than 30,000 Canadian football artifacts, ranging equipment and trophies to photos and videos. It’s open to the public year round. For more information, visit:www.cfhof.ca